Very few studies were found that documented the value of trees in commercial development but numerous reports of the economic value of trees to residential development were cited as relevant. Through our own survey, we found that commercial developers had a limited understanding about the benefits of tree preservation and planting on commercial and industrial development, with only 10 advantages and 5 disadvantages identified as salient beliefs that motivated behavior and influenced decision-making. Engineers, landscape architects, nurseries and landscape contractors were the contact professionals when tree information was needed. Most of the advantages of preserving or planting trees cited by developers were related to improved success and profits. Balancing perceived costs with potential profits of trees in commercial development is a critical point that must be addressed to support desired change. Findings of the project are being disseminated through a web site and presentations at relevant conferences and workshops. Technical support, a project evaluation and final report will also be provided. On the recommendation of the National Urban and Community Forestry Advisory Council, the USDA Forest Service Urban and Community Forestry Program awarded an $113,996 grant toward the $228,053 project. For further information, contact R. J. Laverne, The Davey Resource Group, 1500 Mantua Street, Kent, OH 44240-5193. Phone: (330) 673-5685, ext. 49. E-mail: rjlaverne@davey.com. Davey Resource Group's web site can be found at http://www.davey.com.

1994 Costs and Benefits of Urban Forests Project