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The Return of American Elms to America's Main Street: A National Teachable Moment for the Value of Urban Trees
This national media and information campaign will ensure that the planting of 85 disease-resistant American elms in front of the White House in 2005 becomes a A teachable moment @ for urban forestry. The decimation of this deeply loved and versatile urban tree profoundly affected America.
Its return could trigger a popular awakening for urban re-greening if we seize the opportunity. Science-based information will be combined with compelling personal stories, especially by minority and underserved populations, to reach new audiences. The products will include a national press conference, broadcast quality video, internet strategies, a website, and a documentary for urban television systems. On the recommendation of the National Urban and Community Forestry Advisory Council, the USDA Forest Service Urban and Community Forestry Program awarded an $86,000 grant to the $180,500 project. For further information, contact Daniel C. Smith, Community-Based Communications, L.L.C., 6019 Inwood Street , Cheverly , MD 20785-1216 . Phone: (301) 386-0889. E-mail: smithdc@comcast.net.
(2004 Communicating the Value of Urban and Community Forestry)
